Terms & Conditions
Last updated: 12 May 2026
Coach is a statistics tool — not a bookmaker, and not betting advice
Coach provides data, probabilities, statistics and modelling to help you analyse sports markets. We are not a gambling operator and are not licensed by the UK Gambling Commission — we do not accept, place, pool or settle bets, we do not hold customer funds, and we do not act as a betting intermediary. Nothing the Service produces is a recommendation, guarantee, or financial, investment or gambling advice. Every bet you place is your own decision, made with a third party, and entirely at your own risk. Gambling can be addictive and you can lose money. Never bet more than you can afford to lose, only bet with operators that are licensed and lawful where you live, and seek help if gambling stops being fun. 18+ only.
1. About these Terms and who we are
These Terms & Conditions ("Terms") are a legal agreement between you and Coach AI ("Coach", "we", "us", "our") — an unincorporated business based in the United Kingdom. They govern your access to and use of the Coach AI website, applications and platform, including all tools, data, models, outputs and content made available through them (together, the "Service").
By creating an account, subscribing, or otherwise accessing or using the Service, you confirm that you have read, understood and agree to these Terms and to our Privacy Policy. If you do not agree, you must not use the Service. If you are using the Service on behalf of an organisation, you confirm you have authority to bind that organisation, and "you" includes that organisation.
We recommend you keep a copy of these Terms. We may provide them, and communicate with you, in English only.
2. What the Service is — and what it is not
- The Service is an information, analytics and software tool. It aggregates and presents historical and live sports data, statistics, probabilities, likelihoods and odds sourced from third parties and via artificial-intelligence and data APIs, and it lets you build custom selections and parlays and run mathematical models, simulations and calculations to produce percentages, projections and statistical estimates.
- The Service is not a bookmaker, sportsbook, betting exchange, lottery, casino, pool-betting operator, or money-transmission or payment service. We do not offer facilities for gambling and we do not act as a "betting intermediary" within the meaning of the UK Gambling Act 2005. We do not take, accept, place, broker, match, pool or settle bets, we do not handle, hold or process gambling stakes or winnings, and we are not licensed by the UK Gambling Commission or any other gambling regulator (and do not need to be in order to provide the Service).
- The Service does not provide investment, financial, tax, accounting, legal or professional gambling advice, and no output of the Service is a recommendation, solicitation or inducement to place, or to refrain from placing, any bet or to use any operator.
- Any decision to place a bet, and any bet you place, is made by you, with a third-party operator, under that operator's own terms — not with or through us. We are not a party to, and have no responsibility for, any bet, transaction, account, bonus, dispute, limitation, closure or payout between you and any operator.
- We do not own, operate or control any third-party bookmaker, data provider or AI provider. The presence of, or data from, any third party does not imply any endorsement, partnership or recommendation by us, or by them of us.
3. No advice, no guarantee — you rely on the Service at your own risk
This section is important. Please read it carefully.
- All outputs of the Service — including statistics, probabilities, confidence scores, "edges", expected-value figures, model predictions, simulations (e.g. Monte Carlo runs), optimiser and bankroll suggestions, and any commentary — are estimates and illustrations generated by statistical models and third-party data. They are provided for general information only.
- They are not advice of any kind, are not a recommendation to place any particular bet or to stake any particular amount, and come with no warranty or guarantee as to accuracy, completeness, timeliness, reliability or outcome.
- Past, historical or backtested performance is not a guarantee or indicator of future results. Models and probabilities can be — and frequently are — wrong. Sporting events are inherently uncertain. No model can eliminate risk, and we do not promise that you will win, profit, break even, or avoid losses. You may lose some or all of any money you bet.
- You are solely responsible for: independently evaluating any output before relying on it; deciding whether, what, where and how much to bet; checking the actual odds, rules, settlement terms and availability with the relevant operator before betting; and complying with all laws that apply to you. You use the Service, and act on anything it produces, entirely at your own risk and in your sole discretion.
- Nothing in this section excludes or limits any liability that cannot lawfully be excluded or limited (see section 13).
4. Third-party data, APIs, AI outputs and "palpable errors"
The Service depends on data, feeds, APIs and services supplied by third parties (including sports-data and odds providers, bookmakers, and AI/model providers). You acknowledge and agree that:
- third-party data and odds may be delayed, cached, incomplete, out of date, inaccurate, mispriced or wrong, and may be changed, withdrawn or corrected at any time. Odds or prices shown on the Service may differ from those actually offered, and may not be available or honoured, by the relevant operator;
- operators routinely void or re-settle bets struck on obvious or "palpable" pricing errors, on the wrong event or market, when an event is abandoned, postponed or has its result amended, or under their own rules — and we have no control over, and no responsibility for, any of this;
- data feeds, APIs and AI services may fail, lag, rate-limit, return errors, be throttled, change, or be suspended or discontinued with or without notice, which may cause the Service (or parts of it) to be unavailable, incomplete, slow or inaccurate;
- outputs generated using artificial intelligence or machine learning may be inaccurate, anomalous, biased, incomplete, out of date, or entirely fabricated ("hallucinated"), even where they appear confident or precise;
- we do not independently verify third-party data or AI outputs, do not adopt them as our own statements of fact, and make no representation or warranty about them. We are not liable for any loss arising from any error, omission, delay, interruption or inaccuracy in any third-party data, API or AI output, or from your reliance on it.
5. Eligibility, age and identity
- You must be at least 18 years old — or older, if the legal age for gambling-related activities where you live is higher — and have the legal capacity to enter into these Terms.
- The Service is strictly for adults. Use by, or on behalf of, anyone under the applicable age is prohibited. You must not let any person under that age use your account or the Service, and you are responsible for preventing such access (including by anyone in your household).
- We may at any time ask you to verify your age and identity and may use third-party verification tools. We may refuse, suspend or terminate access, and we are not obliged to provide the Service, if we are not reasonably satisfied that you meet the age and eligibility requirements.
- If you are a parent or guardian and become aware that a minor has used the Service, please contact us at officialcoachai@outlook.com and we will close the account.
6. Where you may use the Service — your responsibility for local law
- The Service is operated from the United Kingdom. We make no representation that the Service, or any content on it, is appropriate, lawful or available for use in any particular country, state or territory.
- It is entirely your responsibility to ensure that your access to and use of the Service — and any betting, parlay-building, arbitrage, modelling or other activity you carry out using it, and any interaction you have with any bookmaker or operator (including offshore operators) — is lawful in every jurisdiction that applies to you. Laws on sports betting, betting analytics, "tipping" and dealings with offshore or unlicensed operators vary widely and change frequently. In some places (including, without limitation, certain U.S. states and territories, and parts of Asia, the Middle East and elsewhere) such activity is restricted, regulated or prohibited.
- The Service is not directed at, and must not be used by, any person in any jurisdiction where its provision or use would be contrary to law. Where use of the Service is void or prohibited, you have no right to use it.
- We may, in our sole discretion and without notice, restrict, geo-block, suspend or withdraw access to all or part of the Service from particular territories or users, including by using IP-based geolocation, and may decline to accept registrations or payments from particular locations. We do not warrant that any such measure is effective, and the absence of a block does not mean your use is lawful.
- You must not use any VPN, proxy or other means to misrepresent your location or to circumvent any geographic or other restriction we apply.
7. Your account
- To use certain features you must create an account. You must provide accurate, current and complete information and keep it up to date.
- You are responsible for keeping your login credentials confidential and for all activity that occurs under your account, whether or not authorised by you. Tell us immediately at officialcoachai@outlook.com if you suspect any unauthorised use or security breach.
- Accounts are personal to you. You must not sell, rent, share, sub-licence, transfer or otherwise make your account available to anyone else, and you must not register or operate more than one account without our consent.
- We may, acting reasonably, refuse to open an account, or suspend, restrict, freeze or close an account, including where we are required to do so by law, where information you have given is or becomes inaccurate, or in the circumstances described in sections 5, 6, 11 and 16.
8. Subscriptions, payments, renewals and cancellation
- Some features require a paid subscription. The available plans, their features, prices, billing frequency and currency are shown at the point of purchase and may change for future billing periods (we will give you reasonable notice of changes that affect you).
- Subscriptions are billed in advance on a recurring basis (for example monthly) and renew automatically at the then-current price for successive periods until cancelled. Payments are processed by our payment provider, Stripe; by subscribing you also agree to Stripe's terms. We do not store full card details.
- You can cancel at any time from your dashboard settings (or by contacting us). Cancellation stops future renewals; unless we say otherwise, you keep access to paid features until the end of the billing period you have already paid for.
- Refunds. Except where you have a non-excludable legal right to a refund, all payments are non-refundable and we do not give refunds or credits for partial periods, downgrades, or features you did not use. If the UK Consumer Contracts Regulations 2013 give you a 14-day right to cancel, you acknowledge that, by asking us to start providing the digital service immediately, you will lose that right once the service has been fully provided, and we may charge for service already provided if you cancel within the period.
- If a payment fails, is charged back or is reversed, or if you owe us money, we may suspend or terminate your access to paid features and recover amounts due.
- You are responsible for any taxes that apply to your purchase and are not included in the price shown.
- We may offer free trials, discounts or promotional pricing on terms we specify; these may be withdrawn or changed, and unless stated otherwise convert to a paid subscription at the standard price unless you cancel beforehand.
9. Acceptable use
You agree that you will not, will not attempt to, and will not permit anyone else to:
- use the Service for any unlawful, fraudulent or harmful purpose, or in breach of any law, regulation, sanctions regime or third-party right;
- use the Service where doing so is prohibited or restricted in your jurisdiction (see section 6);
- use the Service, or any data or output from it, to provide a tipping, advisory, prediction, data-feed or betting-syndicate service to third parties, or to operate a competing or substantially similar product or service, or to build, train, fine-tune, benchmark or improve any model, dataset or product;
- copy, scrape, crawl, spider, harvest, mine, frame, mirror, cache (other than ordinary browser caching), republish, redistribute, sell, licence, sub-licence or otherwise commercially exploit any part of the Service, its data, or its outputs, except as the Service expressly permits;
- reverse engineer, decompile, disassemble or otherwise attempt to derive the source code, model weights, algorithms, methodologies or underlying ideas of the Service, except to the extent this restriction is prohibited by law;
- access or use the Service by any automated means (bots, scripts, scrapers) except via interfaces and on terms we expressly provide, or in a way that imposes an unreasonable load on, interferes with, disrupts, degrades or compromises the Service, our systems, or any third-party systems (including data providers' APIs);
- circumvent, disable or interfere with security, authentication, rate-limiting, usage-metering or access-control features, or use the Service in excess of any limits applicable to your plan;
- introduce or transmit any virus, malware or harmful code, or attempt to gain unauthorised access to any account, system or data;
- remove, obscure or alter any proprietary notice, watermark or attribution on the Service or on third-party data (see section 10), or misrepresent the source, ownership or reliability of any output;
- use the Service in connection with the conduct described in section 11 (integrity, AML and abuse).
10. Intellectual property and third-party data
- The Service and everything in it — including the software and source code; the statistical and machine-learning models, model weights, algorithms, methodologies and parameters; the databases and the selection, structure and arrangement of data; the user interface, look and feel, designs, graphics, text and other content; and the "Coach" / "Coach AI" names, logos and branding — is owned by us or our licensors and is protected by copyright, database, trade-mark and other intellectual-property rights. All rights not expressly granted to you are reserved.
- Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sub-licensable, revocable licence to access and use the Service, and to view and use its outputs, for your own personal, non-commercial purposes only.
- Third-party data shown on or available through the Service (including sports data, statistics, odds and prices) is owned by, and used under licence from, the relevant data providers and bookmakers, and remains their property. Your right to use it is limited to viewing and using it within the Service for your personal use; you must not extract, store, copy, redistribute, resell, sub-licence, scrape or otherwise re-use it, and you must comply with — and not remove — any attribution, copyright notice or watermark we are required to display. We may add, change or remove third-party data, and may be required by our suppliers to impose additional restrictions on you, at any time.
- Your content. You retain ownership of any content you create or input (such as custom parlays, notes, bet records, bankroll figures and queries). You grant us a worldwide, royalty-free licence to host, store, copy, process, transmit and display that content as needed to operate, provide, secure and improve the Service and to comply with law, and (in aggregated and de-identified form that does not identify you) for analytics and to develop and improve our models and the Service. You are responsible for your content and confirm you have the right to provide it. You can delete your content or close your account as described in our Privacy Policy.
- Feedback. If you send us suggestions or feedback, we may use them without restriction or obligation to you.
11. Sports integrity, anti-money-laundering and abuse
You must not use the Service in connection with, and you confirm you are not involved in, any of the following — and we treat any of them as a serious breach of these Terms:
- match-fixing, spot-fixing, the manipulation of sporting events or competitions, or the use or transmission of inside information about sporting events;
- operating, facilitating or participating in a betting syndicate or arrangement that breaches the rules of any operator, sports governing body or competition;
- fraud, deception, identity fraud, payment fraud or chargeback abuse;
- money laundering, terrorist financing, sanctions breaches, or the handling of proceeds of crime;
- any conduct prohibited by a bookmaker or operator that you are seeking to exploit through the Service in a way that is unlawful or dishonest.
If we reasonably suspect that you are involved in any such conduct, or that your use of the Service is otherwise unlawful, dishonest or harmful, we may (without limiting our other rights) suspend, restrict or close your account immediately and without notice, withhold or refuse service, retain relevant information, and report you and disclose information to the police, regulators, sports-integrity bodies, financial-crime authorities, payment providers or other appropriate parties — and we may be legally required to do so. We are not liable to you for any action taken in good faith under this section.
12. Bookmakers and operators are nothing to do with us
- If you choose to act on anything you see on the Service by placing a bet, you do so with a third-party operator, under that operator's own terms, conditions and rules — not with or through Coach. You are responsible for reading and complying with each operator's terms, including their rules on (without limitation) arbitrage / "sure betting" / matched betting, bonus and promotion use, automated, bot or algorithmic betting, the use of third-party software or assistance, multiple accounts, "best price" / "best execution", maximum stakes and liabilities, account limiting and closure, voiding and re-settlement, and dispute resolution.
- We do not encourage, and accept no responsibility for, any breach by you of an operator's terms. Operators may, at their discretion, limit your stakes, restrict, suspend or close your account, void bets, or withhold winnings — including in response to arbitrage, syndicate or automated activity — and we have no control over, and no liability for, any of that.
- We do not guarantee that any operator will accept any bet, offer any particular price, remain available, remain solvent, or pay out, and we are not responsible for any operator's conduct, terms, security or data practices, or for any loss you suffer in dealing with them.
- You alone are responsible for ensuring that any operator you use is licensed and lawful for you to use in your jurisdiction.
13. Disclaimers and limitation of liability
Nothing in these Terms excludes or limits our liability where it would be unlawful to do so — this includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of the terms implied by the Consumer Rights Act 2015 (where you are a consumer), or for any other liability that cannot be excluded or limited under applicable law. If you are a consumer, you have legal rights in relation to services that are not carried out with reasonable care and skill; nothing here affects those rights.
Subject to the paragraph above:
- the Service, and all data, outputs, models and content, are provided "as is" and "as available". We give no warranties, conditions, representations or guarantees of any kind, whether express, implied or statutory — including any implied warranties or conditions of satisfactory quality, fitness for a particular purpose, accuracy, completeness, reliability, availability, security, uninterrupted or error-free operation, or non-infringement — and all such terms are excluded to the maximum extent permitted by law;
- we do not warrant that the Service or its outputs will meet your requirements, that any prediction, probability, "edge" or projection is accurate or will produce any particular result, that defects will be corrected, or that the Service or the servers or feeds that make it available are free of errors, viruses or harmful components;
- to the maximum extent permitted by law, we will not be liable for: any betting, gambling, wagering, trading or staking losses; any loss of profit, revenue, anticipated savings, opportunity, goodwill or reputation; any loss or corruption of data; or any indirect, special, incidental, consequential, exemplary or punitive loss or damage — in each case however caused (including by negligence) and even if foreseeable or if we were advised of the possibility;
- to the maximum extent permitted by law, our total aggregate liability to you for all claims arising out of or in connection with these Terms or the Service (whether in contract, tort (including negligence), breach of statutory duty, or otherwise) is limited to the greater of (a) the total amount you paid us for the Service in the 12 months immediately before the event giving rise to the claim, and (b) £100;
- if you are a business user, you also agree that we are not liable for any business losses, and the limitations above apply to the fullest extent.
14. Indemnity
If you are a business user (and to the extent permitted by law if you are a consumer), you agree to indemnify, defend and hold harmless Coach and its officers, directors, employees, agents, suppliers and licensors from and against all claims, demands, proceedings, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or in connection with: your use of the Service; any bet, wager or transaction you make; your content; your breach of these Terms or of any operator's, data provider's or AI provider's terms; your violation of any law or any third-party right; or any unlawful, dishonest or negligent act or omission by you.
15. Availability, changes to the Service, and force majeure
- We do not guarantee that the Service will be available, uninterrupted, timely or error-free. We may suspend, withdraw, restrict, modify or discontinue all or part of the Service (including any feature, data source or integration) at any time, for maintenance, security, legal, commercial or technical reasons, with or without notice. Where reasonably practicable we will try to give notice of significant planned downtime.
- We are not liable for any failure or delay in performing our obligations caused by events beyond our reasonable control, including acts of God, war, terrorism, civil unrest, epidemics or pandemics, strikes, failures of telecommunications or internet services, power failures, denial-of-service or other attacks, failures or changes of third-party data providers, AI providers, payment providers or hosting providers, or changes in law or regulatory action.
16. Suspension and termination
- You may stop using the Service and close your account at any time (see section 8 for the effect on subscriptions, and our Privacy Policy for what happens to your data).
- We may suspend or terminate your access to all or part of the Service, and/or these Terms, immediately and (where lawful) without notice, if: you breach these Terms (or we reasonably believe you have or will); we are required to do so by law, a regulator, a court, or a payment, data or AI provider; we reasonably suspect the conduct described in section 11; you fail to pay sums due; or we discontinue the Service.
- On termination your licence to use the Service ends and you must stop using it. Sections that by their nature should survive — including sections 2, 3, 4, 9, 10, 11, 12, 13, 14, 16, 17, 18 and 19 — continue to apply.
17. Changes to these Terms
We may update these Terms from time to time, for example to reflect changes in the Service, our suppliers, our business or the law. When we make changes we will update the "Last updated" date above and post the revised Terms here; where the changes are material we will also take reasonable steps to notify you (for example by email or an in-Service notice) before they take effect. Your continued use of the Service after the changes take effect means you accept the revised Terms; if you do not agree, you must stop using the Service and may cancel any subscription.
18. Governing law, disputes and jurisdiction
- These Terms, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, their subject matter or formation, or the Service, are governed by the laws of England and Wales.
- The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim. However, if you are a consumer resident in another country, (a) you may also be able to bring proceedings in, and benefit from any mandatory consumer-protection rules of, your country of residence, and (b) nothing in these Terms affects your rights as a consumer to rely on those mandatory rules.
- If you have a complaint, please contact us first at officialcoachai@outlook.com so we can try to resolve it. (Consumers in the EU can also access the European Commission's online dispute-resolution platform, though we are not obliged to use it.)
19. General
- Entire agreement. These Terms and the documents referred to in them (including the Privacy Policy) are the entire agreement between you and us about the Service and replace any previous agreement or understanding. Nothing here limits liability for fraud or fraudulent misrepresentation.
- Severability. If any provision is found to be invalid or unenforceable, the rest remain in force, and the invalid part will be replaced by a valid one that comes closest to the original intention.
- No waiver. If we do not enforce a right or provision, that is not a waiver of it.
- Assignment. You may not transfer or assign your rights or obligations under these Terms without our consent. We may transfer or assign ours (for example as part of a reorganisation, financing, merger or sale), provided this does not reduce your rights.
- No third-party rights. Except as expressly stated, no one other than you and us has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce these Terms.
- Notices. We may give you notices by email to the address on your account or by posting them in the Service; you can contact us at officialcoachai@outlook.com.
20. Contact
Questions about these Terms can be sent to officialcoachai@outlook.com.